Ministry for The Climate Emergency

Have you heard of TOYNOCA®, the once-polluting car maker re-invented as a clean mobility company?

What if the world's biggest car maker by sales admitted its mistakes of the past and apologised for not taking global heating seriously, for still planning to make millions of polluting cars, for persuading people to drive ever bigger cars, for greenwash, and for lobbying to weaken and delay climate action?

What if the same company committed to rapid, overdue change of direction, and pledged to provide ways of getting around that gave us clean air and were fit for the climate emergency? Welcome to that rebrand, and TOYNOCA®’s Vision 2024 rebrand. This makeover means no more polluting personal vehicles, new, integrated electric ways to get around from trikes to trams, paying for the damage of pollution, and giving nature and climate a veto on company decisions.